elena sales and marketing

This weeks Women in Renewables comes from Sales and Marketing Assistant, Elena. Having joined Greensolver in January 2021, Elena plays an essential role in supporting the sales and marketing functions with business development activities. Find out more about her role and Greensolver experience below…

When did you join Greensolver and what does your role involve?

I joined in January 2021, so I’ve been here a year. My role is Sales and Marketing Assistant which has been very varied. Some of my responsibilities include engaging with business development – setting up meetings and calls with clients, social media scheduling and keeping our client database up to date and sanitised.

What attracted you to the renewables industry?

I never set out to join the industry originally, I ended up here by fate, but I actually really enjoy it. It’s very varied and there’s an abundance of career choices.

It’s an industry that’s growing and will continue to boom, so I think that being a direct part of this is rewarding. Being able to contribute towards tackling climate change and reducing greenhouse gases means my job has real purpose so I really like it.

Do you think the industry could do more to promote diversity?

I think, compared to traditional oil and gas companies, the renewable industry is more diverse but obviously there is room for improvement.

From what I’ve seen and experienced, it seems a lot of women in the industry are joining office-based roles more than engineering. I think that’s the sector that still doesn’t have a lot of diversity.

One way to help would be to promote these career types in schools and universities. Inform young women about the career options, what kind of jobs they could get and what studies would be necessary in order to achieve this. I personally never really knew anything about renewable energy because nobody told me. I think educating young women from early on could be beneficial.

What advice would you give to anyone wanting to join the renewable industry?

I would tell them to go for it and try it out. As I mentioned before, there’s a lot of variety and different career choices that you can make. Even if you don’t want to work in the technical part of the industry, there are other options like marketing, sales and HR which all contribute towards positively promoting the industry and whatever business you work for.

The industry is always developing so you what you learn isn’t static. On the job, you will learn more and more as time goes on. Perhaps initially the sound of renewable energy is intimidating, sounding intricate and technical, but you learn a lot as you go.

Trust your gut and take it, as it’s a good opportunity.

What your favourite part of your role?

My role has gone through some changes over the past year so I’ve been exposed to lots of different areas of the business. I like being a part of these different areas and working with people who are able to teach me a lot about different functions.

So, overall, I would say the people!

What is the most challenging part of your role?

I think coming to terms with my own abilities to speak to people I haven’t spoken to before is most challenging. Currently, I am working a lot more on the business development side and reaching out to people I may not know. I need to ensure that I’m prepared for questions and knowing the different functions of the business is key in order to do this. However, I receive lots of support from the team which is encouraging.

What do you like most about working for Greensolver?

I enjoy working for Greensolver because it’s the first company I’ve worked for which has offered a culture that I like and feel a part of. Everyone works together and is closely knit. Despite being based in numerous offices around Europe and there are some team members whom I haven’t even met yet, we all work well together, have good understanding and a willingness to help.

Where do you see the future of renewable energy going?

As I mentioned before, it’s such a booming industry. More countries are buying into renewable energy, there are more projects and there seems to be much more of an interest in combatting climate change. With country specific targets, real action is now taking place which is encouraging.

Even though I am by no means an expert in the field, I find it’s often the case that I have friends or friends of friends who know someone who works in the renewable energy industry, which is great.

If you have any sales queries or would like to get in touch, please let us know.